Another option to send email broadcasts is by leveraging Workflows. This is more advanced, takes a bit more time to set up, but does give you a lot more functionality when sending your emails. Things like tagging contacts, making a note of their open, sending them down different paths if the do open, custom lead scoring, etc. This video will walk you through how to leverage the done-for-you workflow templates provided by DigitalMentors should you choose to use workflows for your broadcasts.
